Written Media Evaluation

Media Evaluation

Above is my written evaluation; I separated this from my presentations on the four questions as I was able to give more information. Overall, this evaluation allowed me to summarise my ideas on my media coursework and to, hence, evaluate how and why I did each part of the whole media product.

4. How did you use media technologies in the construction and research, planning and evaluation stages?

This is the answer to the fourth question of my evaluation; I used Prezi once again to present the work more attractively so that it would be more appealing to the audience. Also, this technology enabled me to be creative and present my ideas along with imagery to enhance the explanation.

3. What have you learned from your audience feedback?

Here I used PowToon to present my answer for question 3. I found using this media product extremely entertaining and beneficial as it allowed me to be creative with the tools at hand as well as to gain new primary media skills. Most importantly, I was able to answer this question efficiently whilst providing features of PowToon to convey my ideas as productively as possible.

2. How effective is the combination of your main product and ancillary texts?

This is the presentation to answer the second question of my evaluation; I used Emaze as it allowed me to be imaginative and put my work into a new world of creativity and efficiency. I found this helped me to answer the question and provide as much necessary and quality information as possible.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

This is the answer to the first part of my evaluation. I chose to use Prezi as I was aware I would need imagery to explain my ideas further and this media product provided the necessary tools to do so. I explained here the relationship between my own media product compared to existing products using Andrew Goodwin's Codes & Conventions to outline and structure my ideas.

Digipak

This is my final digipak design. The theme revolves around the city the artist is from so that he is shown to represent his hometown of London. The other predominant theme is of the artist placed before a black background and looking away from the camera. I chose these colours and themes to highlight the mood of the album and the artists perceived persona through the songs on the album.

Album Advert

Above is my album advert, in which the purpose is to promote the upcoming album of the artist. I used the usual conventions of existing successful rap album adverts which are labelled above to try and achieve a good and successful product here. The initial idea and plan of my album advert (Album Advert Draft) I found unable to interpret as the main props associated in the sketch was unobtainable in the period of time we had to complete this work; therefore after planning this became my new album advert idea, which is subsequently executed.

Album Advert Draft

My album advert here shows the artist holding up a flare, which has connotations of urgency and celebration of the artist's upcoming album. The theme of a lack of direct mode of address is continued with the artist with his back to the camera, to highlight consistency between my main product and ancillary texts. I used the typical conventions associated with album adverts to ensure mine was among those successful.

Digipak Mood Board

My mood board highlights the themes and idea I wish to include within my digipak and album advert. The consistent house style of black is something I wish to include as it represents mystery and enigma which would intrigue the audience to be interested n the main product of the music video, which is what my digipak and album advert is subsequently promoting.

Organisation of Photoshoot

Now that I have completed my logo designs I need to start planning the photo shoot and everything we will need for it, the location, the props we will need and when we will be doing it.

Location: For the location we will be using the drama studio during the day for some of our shots. The drama studio is a good location to use because of the space inside we can use and the atmosphere we can create inside it. We will also be doing it on the roof of a flat in the local area to get a good shot of the city and the artist at night. The night view of the city is very nice and there are a lot of bright lights during the night which will be really good.

Costume: The artist will be wearing all black clothing such as black jeans, black shoes, black hoody and a bandana in one of the photo shoots to show and emphasize his dark side and in other shoots he will be wearing bright and outstanding coloured costumes so we can see his much brighter and pure side.

Props: One prop we will be using is a plastic gun which will be used in shots where the artist is wearing all black. We will also be using a red flare in the photo shoot at night.

Equipment: The equipment we will be using is a Nikon Camera and also lighting equipment in the drama studio to set the mood and get the correct light to take pictures.

Booking: We will be booking the drama studio for a few days in the week to have our photo shoot.



This was completed by another member of my group, Dolvani, as we worked and discussed this as a group. We had to complete this task so that we were planned and ready for the photoshoot of the artist. We needed to ensure that we knew what we needed and where we was going for the most effective result out of this specific task. 

POLL FOR OUR LOGO DESIGN

Poll for logo from jthomassam

I used a poll for my logo design so that I could gain audience feedback for which was the best. This is due to the fact that the audience are the ones who are interacting with my media products so features of these products should be something the audience are fond of.

Layout of Digipak Draft

Layout draft of digipak from jthomassam

I completed this layout draft so that I could have a clear outline on how to plan my digipak. This helped me structure my ideas in a way that encouraged a efficient and high quality result.

Album Advert Analysis

This album advert analysis work was completed as guidance for when I complete my own digipak based on the artist of the music video me and my group created. This helped and enabled me to gain a better understanding on the best ways to advertise an advert which I can incorporate into my own work when I complete it.

Album advert analysis from jthomassam

Digipak Analysis

Digipak analysis for blog from jthomassam

This helped me to be able to identify the codes and conventions of existing digipaks. I researched some digipaks under the genre my music video comes under so that the conventions would be somewhat similar and easily relatable. This helped as it allowed me to implement these ideas and codes into my own media product.

Final Video Feedback

Final Music Video

This is the 2nd draft of mine and my groups music video. Despite being our final video, we are still open to feedback and constructive criticism so that we can improve in particular areas to achieve the best possible grade for our coursework.